Brand and markets

We do not offer petroleum-based alternatives such as laminate or PVC. We produce in a market-oriented and resource-saving manner. Safe working conditions along the entire value chain are a must for us. It goes without saying that we do not use tropical woods. We are constantly developing this inherently sustainable basis for our real wood floors in our brand world – both for the Weitzer Group and its core brand Weitzer Parkett as well as for all new business areas.

The focus ‘family business since 1831 with a view to the future’ remains in the argumentation.
We will reduce the number of parquet and wooden staircase product variants by almost 50 percent (product groups, colors, surface variants), thereby improving availability and planning capability and streamlining processes, which will have a positive impact on the company’s results. Our products have been subjected to a new product logic and now have standardized, comprehensible names.

The customer is given a clear promise of availability. Our products have resource-saving wear layers and continuous installation heights. The contemporary colors and characterful surfaces in our range are constantly evolving. In addition to streamlining and simplifying the existing range, we are also committed to continuously developing the sustainability of our products. With our Weitzer Wärmeparkett, we use the excellent heat storage capacity of wood and convert the parquet into a central heating element by attaching a full-surface heating mat to the underside, which stores and gradually releases the heat exactly where we feel it most comfortably: at our feet. At ReParkett, we refurbish old parquet floors in the company – this allows the surfaces, which often have the most beautiful patina due to decades of use, to shine again and be made usable for another generation in the sense of a circular economy.